In my three years prior to doing marketing here at ASI, I was a sales representative. I spent my days driving to meet with prospective customers and designing solutions to address their needs. I've helped large commercial clients prevent loss, and I've helped families sleep soundly at night knowing that they are safe in their own home. But one group of clients that I've always been passionate about working with is senior citizens. If you've read my previous post Are Security Systems Hard to Use? then you know that seniors have a different set of needs when it comes to security solutions. Today I want to touch on another service we offer to seniors, Personal Medical Alert Systems. What is a medical alert system and who needs them? Facts on Seniors As the oldest baby boomers become senior citizens in 2012, the percentage of people 65 and over is projected to grow faster than any other age group. Facts on Falling Of the 35 million American's over 65, about 1 in 3 will fall in a given year. ...